If you can create a deepfake of basically any actor, couldn’t you cast a film this way?
Instead of bringing actors in to read sides in an audition room, you could film a prototype of the scene with a random actor and then try out various different actors in the role, using AI to superimpose their faces and recreate their voices.
Then you could cast the best one.
Of course you could make a whole movie this way.
It’s not legal (or won’t be) but presumably you could get away with deepfake casting more easily than you could get away with making a whole movie this way, as it would never be released to the public.
I don’t know if I like that these things are possible, but they are interesting to think about.
The implications of this should be somewhat scary for actors. Actor income already follows a power law, but imagine if the top actors could be easily used without even being physically present on set? Or if actors had to compete not only against their living peers, but also all the past greats? Or new greats, invented digitally, people who seem real but don’t exist?
Movie scoring is a good analogy. In the past, a composer would write the score and then record it with an orchestra or musicians, playing along to the film. Now a composer can write an entire score and produce it digitally without any session musicians.
In the future, we will have the technology to have directors work as “composers of performances,” digitally doing what used to have to be done in person.
I’m not sure how I feel about this.