Epistemic status: These are UNTESTED and speculative assertions on my beliefs about how people choose what to watch, as I think through marketing my first feature film. Thoughtful feedback is welcome.Average films won’t break through.
Epistemic status: These are UNTESTED and speculative assertions on my beliefs about how people choose what to watch, as I think through marketing my first feature film. Thoughtful feedback is welcome.
Most people want the average thing, they don’t want the new or good thing. If they want the new thing, it’s the average new thing, the kind of new thing they already like. They want a new flavor of Oreo, not a new paradigm for consuming flavor.
Most low-budget film producers, we typically reserve about $100 for marketing. In other words, whatever, if anything, is left over at the end.
It struck me the other day that a Hollywood film will probably spend 40-50% of the production budget on marketing.
Ever since reading This is Marketing by Seth Godin, I’ve been thinking a lot about the similarities between marketing and dramatic storytelling.
There’s a flatness to a lot of marketing. It doesn’t move anyone. It looks like marketing (or advertising), but it’s not really marketing. It’s not engaging. It fails to create tension.
Just when you start thinking “I’m really getting a handle on this movie-making thing” there’s another whole field of study and skill to learn.
I’m working on a marketing plan for my (still unnamed) feature film. It’s really hard, despite the fact that I’ve been working in ‘marketing’ as a day job for the past ten years or so. Or so I thought.