If last year was about learning how to plan for and execute production, this year has been learning about festivals.
I’ve had mixed feelings as one short has been doing very well on the festival circuit and the other one, the one that I put all my money (and credit) into and basically poured months of my life into–that one, The Deadline, is 0 for 9 so far with festivals.
Some of the ones I applied to were long-shots, but some were not. Like the Portland Comedy Film Festival, where another film I directed, Off Book, got me a best director nomination but The Deadline wasn’t selected.
The frustrating thing about it is the lack of feedback. You just get a letter that invariably states that “there were so many great submissions this year but we had to make difficult decisions.” I guess there’s no real easy way to say no to people. And it would be a tremendous amount of work to write a personal note to everyone that submitted.
I’ve been showing The Deadline to some filmmaker friends, ones with more festival experience to get their feedback. Mostly I’ve gotten the response that at 13 minutes and change, it’s hard to program. The sweet spot for shorts is 3-7 minutes. So I cut a minute out of it and I may cut another minute and a half out of it in the next month to see if that improves things. It’s not ideal — I would rather show a truncated version than let the original version sit on my hard drive. But I’ve been able to find areas where the story slows down a bit, places where a cut doesn’t change the story, just changes how its told.
Unfortunately, it’s really hard to cut when the sound is already mixed and the score was written for a certain length. I can kind of cut around the score or use audio effects to hide the cuts in the soundtrack, but there’s not much leeway in certain areas.
Off Book is only seven minutes and it’s more of a typical comedic structure with a high concept that gets executed pretty efficiently. It’s definitely easier to program and more of an audience-pleaser, while the Deadline meanders a bit more and sits in some moments longer, which makes it less likely to get a shot.
Anyway, I don’t wallow in the defeat. I’m making another short next month and have plans for a feature, maybe even as soon as this year. Making The Deadline was like going to film school and in a way this is the final lesson. Regardless of how it does, it was worth it and I stand by the work.