I came across this Buzzsumo post during my reading for my day job in digital marketing: “We Analyzed 100 million Headlines. Here’s What We Learned (New Research).”
No, I don’t have to write clickbait articles at my job but I do have to write ads and compelling copy to help sell a product that I happen to think is pretty great. And it occurred to me that I don’t often enough utilize the skills I have from my day career in my filmmaking career and I almost certainly don’t put enough thought into headlines I would write for say a trailer I’m posting on Facebook.
Anyway, this article might be interesting to you if you’re a filmmaker and you need help convincing people to watch your videos and get interested in what you have to say.