One of the ways in which people speculated (fantasized?) about MoviePass making money was through “big data”.
People seem generally uneasy whenever a company has your little data and combines it with everyone else’s little data to make big data, which is pretty much all the time because all the companies are collecting your data and many are sharing it around and integrating it with their data.
When it comes to MoviePass or Sinemia, I’m actually pretty optimistic about the prospects of them having my data.
Here’s my thinking: every time I go to see a movie, it’s like a vote for that kind of movie. It’s clear from the MoviePass experience that one of their long-term goals was to start financing and distributing films (like American Animals, which was pretty good I have to say. If only MoviePass were less good at losing money, we might have had more of these).
And if they discover that, hey, there’s like this whole market out there for movies for adults who like good, well-written stories about adult-y things beyond the ken of comic books, then they might start financing and distributing more of these movies and they can market them directly to me via the app.
As fun as the MoviePass debacle was, it left me in the undesirable position of paying retail price for movies.
There’s a new company that wants to subsidize our movie watching, despite my not very elastic demand curve for movie-theater-going (I’m out here shouting that everyone should be seeing more movies in theaters! You’ve been tricked! Binge-watching at home while on your phone is NOT good for your soul!)
The new company is Sinemia. Here is a link to sign up (you’ll get a $5 credit if you use that link and I’ll get a $10 credit).
I guess you get the name Sinemia by taking Cinema and replacing the C with an ‘S’ and then adding an ‘i’ in there. Do people even try when naming companies now? Is ‘sin’ supposed to have some kind of biblical meaning?
Anyway. I have nothing to say about the experience yet because I just signed up and haven’t used the service yet. On the positive side, they seem interested in subsidizing my movie-going.
Last week I finished a freelance gig that started in mid-July. It was an intense gig with long hours and many working weekends. On the weekends where I didn’t have to work, I was on call.
It was tough and stressful and often miserable. There were good times too and I met good people there.
I’ve been thinking in the last few days how I got through it. Because, honestly, without going into details, it was pretty miserable. And it meant not having a Chicago summer.1
Here are some of the reasons I didn’t quit:
- It’s only 3.5 months, anyone get through something like that.
- You made a commitment, keeping your word is important.
- The money is really good.
- I need the money.
- I don’t want to let the team down.
- I’m learning a lot.
- I’m working for an important cause; it’s important that I do my part.
Those are all good reasons, right?
What’s interesting is that depending on who I’m talking to, I might offer a different reason for why I did it. We tailor the stories we tell, depending on the audience, and I think for two reasons: one is to make the story more interesting and two is to make ourselves sound better.
The story you tell yourself about why you are doing it, that’s what gets you through.
And all of those stories worked for me at one point or another during the experience. But the one that persisted, the one that really kept me going was about the freedom. I’m sacrificing a lot of freedom right now for a lot more freedom down the road.
And sitting here on a Friday morning with nowhere to be and nothing to do, I have to say that I made the right choice. That sweet sweet taste of freedom, the freedom to work on whatever I want. I have about three to six months of runway before I have to take another job (assuming I don’t pick up any new freelance work) and that means I’m free to write every morning, for hours at a time.
I could jump on the train and fly to another city right now if I felt like it. I’m not going to, but I like the feeling.
I spent June directing a feature film, then I went to Scotland for a week in July and then started the job when I got back ↩
The consensus from Austin Film Festival (and honestly, anyone working in Hollywood that I’ve ever talked to or heard on a podcast) was that only two matter: if you’re a finalist for the Nicholl Fellowship or at AFF.
At least 90% of of these contests exist to make money, not to help you. They won’t get you an agent and they won’t impress people.
Please stop throwing your money away.
I love good content.
I’m a content creator.
This is good content.
Have you watched the show on Netflix? It’s such good content.
It’s hard being a content creator today.
As a content creator, I
I love content.
Mmmm Netflix has so much good content.
Did you see Sorry to Bother You? It was great content!
I saw Eight Grade I thought it was great content.
What the fuck is content?
Content is a commodity.
Stop saying content.
We start filming on Monday. It’s a 10-day production, over the next two weeks, with the weekend off.
This week has been a whirlwind of last-minute prop pick-ups, phone calls, meetings, waiting to hear back from rental houses and friends about what we can use and how much it will cost. Yesterday I spent the afternoon finalizing the shot list and our approach with the cinematographer, Zoe.
And of course, Costco:
We spent $406 on crafty and supplies and hopefully that lasts the whole two weeks. Most people understand that working on a micro-budget indie film means that they’re not going to get paid a lot and I am dearly grateful for their contributions. But you have to feed them! I try to get healthier options but the producer reminded me that some people like to eat gluten and sugar.
We got to the coffee section at Costco and were severely disappointed. I’ve never had Kirkland-brand coffee1 but I’m incredibly skeptical.
I found reviews online and it’s well-reviewed on Amazon but I started reading the reviews and they were all people saying “I used to drink Maxwell House and switched to Kirkland and it’s just as good!!!” So, no. Besides, I believe that even if Kirkland coffee was just as good as, I don’t know, Metric, it wouldn’t matter. The branding does affect the flavor.
But it doesn’t matter because we lucked out — the producer, Josh, emailed all of the local Chicago roasters and one of them finally got back to us — Metropolis is donating a 5lb bag to the production! That’s some seriously good coffee and I’m really overjoyed.
Part of making a movie, in my mind, is about the culture you create on set. Little things like having good coffee ready for people in the morning, they go a long way. Movie making is hard work. It’s really hard. But it’s not some crazy ritual of suffering — it’s a lot of fucking fun, or at least should be. Yeah, there are a lot of down times and yes, there are painful compromises at every turn (when you don’t have money), but there’s a real joy to working incredibly hard with a tight group of 10-15 people for two weeks straight. But, you better have some good coffee.
One compromise we made was not having a full-time makeup person on set, which led me to my first purchase of makeup, a jar of Laura Mercier translucent powder. The makeup person recommended it. Basically, you need to keep the actors’ faces from looking shiny on camera and this creates a matte look on their faces.
I was re-reading my dog-eared pages in Werner Herzog’s book and he said that he likes to carry a small makeup kit with him whenever he directs so that he can touch up an actor before a take if he feels like the actor needs a little more time to get ready, not unlike a baseball umpire dusting off the plate as a courtesy to a catcher after taking a foul ball to the body.
Besides saving money, going the DIY route with makeup saves time.
We’re taking the approach that if this film succeeds, it will succeed on story, performance, and interesting visual storytelling. It will not succeed because of breathtaking-ly beautiful imagery, incredibly meticulous set design, or high production value. Not that we don’t want it to look good. And I think we are going to deliver some truly striking images, but my goal is to move the audience with emotion, not abstract beauty.
My living room has been transformed into a holding pen for all of our props, crafty, and some lighting and grip equipment.
OK, I gotta make some last-minute rewrites and then load all that stuff into my car and drop it off at the location. We’re setting up the location house today and tomorrow, and maybe even stealing a few establishing or non-talent shots, then a table read tomorrow afternoon, and hopefully a few free hours to do my laundry and cook some food for the week.
Bang on, as my English friend says.
And thank you to all the people who have offered material and emotional support, lent us gear, gave us honest feedback and good advice, encouraged us, and said “yes” when others said “no.”
the Costco store brand ↩
I’ve been listening to Seth Godin’s Akimbo podcast. It’s great, as usual.
I put together a template for a short film with a budget of $10k. It assumes two days of shooting, which would be anywhere from six to twenty pages, depending on how fast you can move and how many setups you have.
The columns update automatically as you adjust crew rates and how many days they are needed.
The numbers are not meant to be exact — a lot of it depends on what your production needs are, how many days you shoot, and how many favors you can call in. It’s definitely possible to make a short film for less than $10k. You can do it for under $100 actually, but if you’re doing that, then you don’t need a spreadsheet to keep track of the budget.
And knowing what I know now, I probably wouldn’t make a $10k short film. There’s no market for short films and I would rather put that money towards a feature film. If you’re going to raise $10k, why not raise $25k? If I’m going to do a short now, it’s going to be in the $500 – $3,000 range.
Click here to open the budget spreadsheet. To edit it, you have to save a copy to your own Google Drive.
I’m reading through Pmarca’s guide to career planning on this lazy Sunday back home. Excellent throughout and way too much to quote, but some bits that ring especially clear:
The second rule of career planning: Instead of planning your career, focus on developing skills and pursuing opportunities.
I’ll talk a lot about skills development in the next post. But for the rest of this post, I’m going to focus in on the nature of opportunities.
Opportunities are key. I would argue that opportunities fall loosely into two buckets: those that present themselves to you, and those that you go out and create. Both will be hugely important to your career.
Opportunities that present themselves to you are the consequence — at least partially — of being in the right place at the right time. They tend to present themselves when you’re not expecting it — and often when you are engaged in other activities that would seem to preclude you from pursuing them. And they come and go quickly — if you don’t jump all over an opportunity, someone else generally will and it will vanish.
I believe a huge part of what people would like to refer to as “career planning” is being continuously alert to opportunities that present themselves to you spontaneously, when you happen to be in the right place at the right time.
Optimize at all times for being in the most dynamic and exciting pond you can find. That is where the great opportunities can be found.
Colin Powell says, “You know you’re a good leader when people follow you, if only out of curiosity.”
The main thrust of the conversation was about actors producing their own work. The conventional wisdom right now is that if actors aren’t getting the kind of work that they want to be getting, they should produce make a web series or a short film to highlight themselves.
This is a great idea.
As an actor, I was always hoping that someone else would see potential in me, cast me, etc. There’s a lot more responsibility as a writer/director/producer, but at least you’re in the driver’s seat. You don’t have to wait for other people to choose you, you can choose yourself.
Caveats, or why I think this advice should be qualified with additional, more nuanced advice
“Create your own work!” usually implies that actors should go out and start writing scripts, which I think should be qualified a bit. Sometimes actors sit down and write something great (like Eric & Mindy with Off Book), but most actors are not (good) writers.
I don’t mean that they lack the ability to become good writers, I mean that they have spent many years honing their craft as actors and much less time or no time at all honing their craft as writers.1
I think it’s unreasonable to expect all great actors to also be great writers. I mean, they’re completely different skills. Some people can do both but most people do one better than the other. I think it’s ridiculous to allow your acting potential to be limited by your writing talent and skill. Is Meryl Streep a great writer? I don’t know and it shouldn’t matter.
What’s your point?
My point is that if you’re an actor and you want to produce your own work, you don’t have to write it. If you think like a producer, you’ll see that there are a lot of options for bringing together a project that will highlight your talents:
- Write a script yourself or with a partner.
- Find a short play that you love and option the rights to it or buy it outright and adapt it to the screen.
- Find a writer to write a script for you.
- Acquire rights to an existing screenplay.
- Find a writer/director and offer to produce their next film if they cast you in it.
- Probably other options that I haven’t thought of.
I already covered #1 so I’ll go through the other options. I’m assuming that we’re talking about a short film here, but this also applies to features or web series.
Acquiring rights to a short play
If I were going this route, I would go to all of the short play festivals and readings in my city until I found one that I really loved and had a role that fit me. Then I would approach the writer and ask if they’ve ever thought about adapting it for the screen (with a lead role for myself).
In exchange, I would produce it (more on producing below). Most unknown playwrights would be interested in this proposition. Even somewhat well-known playwrights would be interested in this if they haven’t done a lot of screen work.
You could also inquire at local playwright incubators in your city, or even online, and ask to read the scripts of playwrights. In Chicago, I would look at Chicago Dramatists as a starting place.
Finding a writer
Similar to the option above, I would go to a lot of stage shows with original work and find a writer whose work I loved. The only difference is that I would approach them about writing something original for me, instead of adapting an existing property.
In exchange, I would offer to produce the film.
Acquire the rights to an existing screenplay
In this case, you’re finding a script somewhere from a screenwriter and either paying them for the script or offering to collaborate with them. I would go to local screenwriting meetups or find local films that had been written by someone other than the director. I have a producer friend who found a script this way on Reddit.
A tangent about actors interacting with directors in public
Before I get to item #5, I’m about to go on a tangent about actors interacting with directors. Skip it if you want.
The way actors (often) try to ‘network’ with directors is by meeting them at meetups and trying to cozy up to them in hopes of getting cast in something. There’s nothing inherently bad about this, although it can make directors uncomfortable if you’re too pushy about it. And sometimes it works — if I meet an actor while I’m in the middle of casting and they’re in the range of what I’m looking for, I will invite them to audition.
Personally, I love meeting actors and will check out their work and jot their name down after meeting them if I think they might be a good fit for a future project.
So while I wouldn’t discourage actors from being friendly with directors, I would say it’s much better to: a) invite them to your shows and comp them so they can see, for free, your talent, or b) become friends with them first in an organic way by inviting them to parties or whatever on a friend level without any hint of expectations or desperation, or c) buy them coffee and ask for their advice because everyone loves to be asked for their advice and sometimes when they go too long without being asked for their advice, they do things like write really long blog posts about it, but I digress.
So why is the normal approach not very good?
First of all, if I meet an actor, I have no idea if they’re any good. That’s why I recommend inviting them to see a show you’re in.
Second, if you’re too aggressive, it feels fake.
And third — you want to make a film RIGHT NOW, not in a year when maybe the director will remember you when he or she is working on their next project. Create your future, etc.
OK, tangent over.
Approaching a writer/director
Here’s what I would do. I would go online and find any local film writer/directors and watch their films. If I couldn’t find their films online, I would try to email or tweet them and ask them where I can find it online. I would go to all the film screenings and festivals and meet directors there.
Then, instead of saying “hi! I’m an actor!” and handing them a headshot or a business card or refrigerator magnet with my face on it, I would tell them that I really enjoyed their film and ask them for their card so I can check out their other work online.
And I would ask all my actor friends to tell me about indie directors that they liked working with or who are doing great stuff.
Then, when I found someone that I was interested in working with, I would approach them with a real proposition. I would say something like “I’m an actor and producer and I’m looking for a collaborator for my next project. I really liked [movie that they made] and I think we have a similar sensibility. To be more specific, I don’t have a script in place yet, but I would be interesting in developing a project with you (I would produce and raise the money). Would you be interested in getting coffee to see if we would be a good match?”
This is so much better than handing out your headshots because you’re coming from a place of agency. You’re not begging them to cast you in something, you’re approaching them as a collaborator who will, most importantly, bring something very valuable to the table. This also works when you already have a script and you need to hire a director to realize it.
What value are you bringing to the table? You’re going to produce.
I recently read a post by the marketing teacher/blogger Seth Godin, called The bingo method:
You might need help to turn an idea into a project.
Most of the time, though, project developers walk up to those that might help and say, “I have a glimmer of an idea, will you help me?”
The challenge: It’s too challenging. Open-ended. To offer to help means to take on too much. And of course people are hesitant to sign on for an unlimited obligation to help with something that’s important to you, not to them.
If we apply Seth’s metaphor to filmmaking, there are four basic squares on the bingo card that need to be filled in:
- A script
In reality, there might be 200 squares to be filled in, but these are the four key ones.
If you’re just an actor, then you’ve got a lot of competition. There are a lot of actors in any big city. And if you’re reading this, then you’re probably not at a point in your career where you’ve distinguished yourself enough to be in high demand. Or you’re in high demand but not for the kind of roles you want to play, however financially rewarding a national Budweiser spot or guest victim on Chicago PD might be.
So, if you were to approach me as just an actor and say “hey, I’m a good actor, can I be in your next film?” the chances are that I’m not going to put all of my current projects aside to produce, raise money, and write a script that will make you look great. I’m going to keep working on my own stuff.
However, the conversation changes if you bring more than yourself to the table. Because the hardest things about indie filmmaking are a) raising money and b) producing.
By producing, I mean handing the hiring of personnel, scouting locations, filing SAG paperwork, preparing releases, arranging for meal delivery, etc.
I fucking hate doing that work.
I do it for my own projects because the pain of working 8 hours at my day job and then coming home to fill out SAG paperwork and correspond with agents and location owners and insurance brokers and rental houses and create schedules and update spreadsheets with too many rows for 5 hours is less than the pain of not making films.
It’s not a labor of love, it’s a pain in the ass that is necessary to get to rehearsal and set and do the creative stuff that I love.
So. If you approached me (or another writer/director) with either the willingness to produce or with money (or the necessary work to raise money via crowdfunding), then I would really really want to talk to you and hear what you have to say.
In the case of Off Book, I was very busy at the time with The Deadline and was up front with Mindy and Eric. I told them that I wouldn’t have time to be a producer on the project or to help raise money and they were OK with that. They also had a script in place. The script needed some rewriting but the concept was great and most of the structure was in place. We just had to polish it a bit and work on the ending. While I did take a short break from my existing projects, I didn’t have to put them on hold for a whole year.
And if any one of the bingo squares is particularly strong, then you need fewer squares or the other squares can be weaker. For example, if you said “I have $50k to shoot a feature film starring myself, but I have no script” then I would say “DON’T WORRY, I WILL WRITE ONE.”
And I know you probably don’t have $50k lying around but you might have $2k lying around or a credit card with a $3k limit or a lot of friends and family that would donate to a crowdfunding campaign. Raising money for a web series or short film isn’t easy but I have plenty of friends that have raised $5k via crowdfunding without being famous or having huge networks or going viral. It’s a lot of work but it’s in the realm of possibility.2
And you don’t have to do all the producing on your own. You can find someone to help you. The important part is that you’re going to lead the project to completion, whether by doing to work yourself or finding friends or experienced people to help you. You are the project manager. You are the person who wakes up every morning with the job of making sure that the film gets made.
In my opinion, raising money and producing are a lot easier than writing a great script. In Chicago, you can take a class on producing that will teach you all the basics. And you can learn a lot by bringing someone with experience onto the project as an AD or an associate producer or just and adviser.
This tends to be less the case with actors that come from the sketch and improv world because, at least in Chicago, almost all the comedy people also write and produce their own sketch shows. ↩
Check out Seed&Spark’s free Crowdfunding for Independence tutorials for guidance. ↩