One of the ways in which people speculated (fantasized?) about MoviePass making money was through “big data”.
People seem generally uneasy whenever a company has your little data and combines it with everyone else’s little data to make big data, which is pretty much all the time because all the companies are collecting your data and many are sharing it around and integrating it with their data.
When it comes to MoviePass or Sinemia, I’m actually pretty optimistic about the prospects of them having my data.
Here’s my thinking: every time I go to see a movie, it’s like a vote for that kind of movie. It’s clear from the MoviePass experience that one of their long-term goals was to start financing and distributing films (like American Animals, which was pretty good I have to say. If only MoviePass were less good at losing money, we might have had more of these).
And if they discover that, hey, there’s like this whole market out there for movies for adults who like good, well-written stories about adult-y things beyond the ken of comic books, then they might start financing and distributing more of these movies and they can market them directly to me via the app.